STUDY: Majority of Global Brands Still Focus on Facebook
The results of a study by social media analytics provider Quintly on global interaction rates with social networks were no shock: Facebook remains at the top.
The results of a study by social media analytics provider Quintly on global interaction rates with social networks were no shock: Facebook remains at the top.
Quintly said it studied some 50,000 anonymized users of its platform and examined the data by country, finding that the majority of brands are still Facebook-focused.
The company said in a release:
In the course of globalization, it gets increasingly important to understand the online behavior of different regions in the world. The shown study helps to understand which countries are interested in which networks the most, and consequently improves marketers’ intercultural understanding.
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