Study: Mobile Subscribers Want More Choice
According to a new study Wednesdsay by IBM’s Institute for Business Value, 80 percent of consumers said they’d prefer a service provider that gave them more choice in the applications and services available on their mobile device, CNET News reports.
This is something we’re starting to see more of, now that carriers are claiming they’re opening up their networks (although to varying degrees, and still not enough, by most accounts). “As the Internet goes mobile, companies such as Google and Verizon Wireless see a huge opportunity,” the report said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in