STUDY: Millennials Give Facebook Shopping Thumbs-Up

Shopping on Facebook is growing in popularity among those aged 20 to 33.

Shopping on Facebook is growing in popularity among the millennial generation, those aged 20 to 33.

JWTIntelligence surveyed 971 adults 20 and over from May 20 through June 1 and found that more than 40 percent of millennials in the U.S. and U.K. sought more opportunities to shop via Facebook, compared with 26 percent of generation X respondents (aged 34 to 46), and just 16 percent of boomers (47 to 66).

Nearly half of millennials agreed with the statement that they spend so much time on Facebook already, so they might as well shop on the social network, as well, versus 25 percent of generation X, and 14 percent of boomers.

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