Study: Instagram Users Think Positively of Gambling

OnlineCasino.ca searched Instagram for hashtags related to gambling and gambling tournaments, and ran each image caption through the AlchemyAPI to determine whether posts had positive or negative user sentiment.

A new study from OnlineCasino.ca analyzed Instagram posts from around the world to determine what Millennials think about gambling. The company analyzed hashtags related to gambling and gambling tournaments, and used AlchemyAPI to determine whether posts had positive or negative user sentiment.

The report found Millennials overall have a positive opinion of gambling. To be specific, the company found 33,926 Instagram hashtags that were determined to be positive, and 9,636 hashtags that were negative. Another 8,309 hashtags were considered neutral, while the sentiment of 4,776 posts couldn’t be determined.

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