Study: Holiday shopping ads on Facebook should start well before December

People say that the holiday shopping season starts earlier every year. Retail brands on Facebook should take note.

New data from Facebook Strategic Preferred Marketing Developer Marin Software shows that while brands traditionally go heavy on advertising in December, the most ROI-friendly activity happens two weeks before Thanksgiving — when people click on more Facebook ads.

Marin Software published a report outlining best practices this holiday season for Facebook advertisers: budget around user behavior, start early and sequence ad messaging, target based on intent and making sure ad campaigns are mobile-ready.

Marin’s

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