Study: Female Facebook Users Prefer Yahoo, BuzzFeed, Men Like The Guardian & Wired
A study from Fractl and BuzzStream examines the connections between gender, education, political leanings, and preferred publications of Facebook users.
A user’s choice of social media activity can provide a host of insights into their personality. With enough data points, it’s possible to learn a lot more. It’s also possible to learn interesting facts about the audiences of publishers on Facebook using page interaction data. A study from Fractl and BuzzStream the connections between gender, education, political leanings, and preferred publications of Facebook users.
Across all publications studied, from the BBC and Fox News, to Wired and BuzzFeed, most audiences were primarily men.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in