Study: Facebook's market share in mobile ad revenue is growing
Though Google is still the king of mobile ad revenue, Facebook is gaining influence. A new report by eMarketer shows that Facebook is gaining ground.
Projections through 2013 show that Google holds 53.17 percent of the web’s mobile ad share, but Facebook has grown from 5.35 percent in 2012 to 15.80 percent in the current year. These numbers include display and search ads, excluding SMS and MMS-message based advertising.
One of the major motivators of Facebook’s stock boom has been its positively trending numbers in mobile advertising.
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