Study: Facebook drives 24 percent of mobile referrals

A new study on mobile referrals by Quantcast shows that Facebook leads more traffic on mobile to media sites than any other social network — by a wide margin. Quantcast analyzed the top 250 news and entertainment websites over a year period, ending with January 2014, and determined where their mobile traffic comes from.

Facebook was the biggest referral site, at 24 percent, with Twitter trailing at 7 percent.

Quantcast blogged about Facebook’s power as a referral source on mobile:

Largely because of Facebook’s growth as a content aggregator on mobile, social media has surpassed search as the leading source of mobile referrals to news and entertainment publishers.

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