STUDY: Facebook Ads With Friend Activity Work Better
Search ads have a longer shelf life than advertisements on Facebook, but the social media ad's lifespan can double or triple if the promotion refers to the viewer's friend(s) engagement with the brand.
Ads on Facebook lose relevance more quickly than ones placed on search engines, but social media ads can double or triple their lifespans by incorporating messages about the viewer’s friend(s) engaging with the brands.
That finding from a Webtrends cost justifies Facebook’s recently announced sponsored story ads, which essentially refrain fan activity in newsfeeds, while also explaining why Google and Facebook can coexist, at least for now.
Webtrends published a white paper called “Facebook Advertising Performance Benchmarks & Insights” today based on analysis of 1,500 advertising campaigns on the leading social network, comprising over 11,200 individual ads, 2.2
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