Study: Facebook ad conversions spiked weekend before Black Friday

Many Facebook advertisers started sequencing their content well before Black Friday or Cyber Monday, and it appears to have paid off. Facebook Marketing Partner Marin Software noticed that there was a curious spike in conversions from Facebook ads (as well as cost per click) around Nov. 21.

Oddly enough, the clickthrough rate of Marin’s clients’ ads dove around that time, before continuing its ascent on Thanksgiving.

Marin Software Senior Manager of Global Communications Greg Kunkel talked with Inside Facebook about this odd spike.

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