Study: Ecommerce sites went big on Facebook ads on Black Friday, Cyber Monday

Many pre-holiday reports suggested that this could be the biggest season yet for Facebook advertising. According to Facebook Marketing Partner Nanigans, ecommerce companies are allocating more money to Facebook mobile ads — and it’s paying off.

Nanigans found that among ecommerce clients, there has been a 132 percent lift in early holiday (Thanksgiving through Cyber Monday) mobile ad spend this year compared to last year.

These clients are also seeing solid results on desktop with 66 percent higher clickthrough rate on Thanksgiving than Monday and a 36 percent lift in CTR on Black Friday, compared to that Monday.