Study: Customers (Especially Millennials) Hate When You Fail to Deliver Cross-Device Experiences
With so many touchpoints, personalization can be a monumental task. Still, consumers want a personalized experience regardless of device.
Today’s consumers have a high bar of expectation. They want the experience from desktop to mobile to tablet to flow smoothly, and they definitely notice when this fails.
A new study released Tuesday by Adobe explores the cross-device preferences of consumers, finding that 66 percent of device owners get frustrated when content is not synchronized across devices.
The biggest cross-device group? Millennials. Adobe found that 90 percent of Millennials polled switch devices mid-activity—higher than Gen X (76 percent) and those 55-and-older (58 percent).
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