STUDY: What Do Millennials Like On Facebook?

One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, "What do millennials like?"

One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”

Compass Labs Vice President of Marketing Molly Gallatin spoke with AllFacebook regarding why getting to know this age bracket is so key to Facebook marketers:

That helps me understand how to market to this audience.

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