STUDY: College Students From Wealthier, Educated Families More Likely To Use Facebook Features

The more wealth and education in college students’ families, the more likely they are to share on Facebook, according to a recent study by Purdue University Libraries Associate Prof. Reynol Junco.

The more wealth and education in college students’ families, the more likely they are to share on Facebook, according to a recent study by Purdue University Libraries Associate Prof. Reynol Junco.

Junco surveyed 2,359 college students averaging 22 years old, The Huffington Post reported, and he found that regardless of background, respondents spent an average of 101 minutes per day on the social network.

However, socioeconomic status came into play when analyzing activities on Facebook, as Junco found that respondents whose parents had completed lower levels of education were less likely to tag photos, send private messages, chat, or create or RSVP to events.

Junco wrote, as reported by HuffPost:

It can be concluded that those from lower SES (socioeconomic status) are less likely to use Facebook for exactly the types of activities for which Facebook was created — communicating, connecting, and sharing with others.

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