STUDY: Can Facebook Likes Show How Fit Or Obese You Are?
If you tend to like exercise- and activity-based Facebook pages, are you in shape? Conversely, do all of those likes of TV shows paint the picture of someone more obese? That's what some researchers from Harvard University, Boston Children's Hospital, and San Diego State University wanted to figure out. They took geographic data of Facebook likes, comparing them to obesity levels, finding that areas where more people liked TV shows on Facebook also tended to be areas with higher obesity rates.
If you tend to like exercise– and activity-based Facebook pages, are you in shape? Conversely, do all of those likes of TV shows paint the picture of someone more obese? That’s what some researchers from Harvard University, Boston Children’s Hospital, and San Diego State University wanted to figure out. They took geographic data of Facebook likes, comparing them to obesity levels, finding that areas where more people liked TV shows on Facebook also tended to be areas with higher obesity rates.
The study discovered that many more people liked Facebook pages of TV shows than any fitness-related activities.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in