Study: Brand Posts on Facebook are Written at Fifth-Grade Level or Below

The Marketing Maven’s Guide to Facebook by Track Maven is based on a survey of nearly 1.6 million posts from more than 5,800 brand Facebook pages with at least 1,000 likes.

The study found the average brand post is written at a fifth-grade reading level, which is younger than the network’s requirement for new users, who must be 13-years-old (seventh or eighth grade).

The study’s highlights include:

• Just over 67 percent of brand posts are written at a fifth grade level or below.