Study: 53% of Twitter Users Say They're Early Adopters: How Can You Harness That Energy?
In a study of wireless shoppers on Twitter, those who engaged with an ad for a wireless product were four times more likely than non-exposed users to switch wireless providers.
Just how progressive and brand-friendly are Twitter users? A recent series of studies by Twitter, MarketShare and Millward Brown showed that a majority of wireless shoppers on Twitter polled think of themselves as early adopters and more willing to recommend a brand after a positive customer service experience.
One study discovered that 53 percent of these Twitter users polled considered themselves early adopters — twice as many as non-users.
Twitter also found that many of those polled are open to new experiences or customer service pitches via the service.
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