STUDY: Active Users On Multiple Social Networks
What are some of the traits exhibited by online users who belong to several social networks? Social-data and ad-targeting platform 140 Proof teamed up with IPG Media Lab to study 500 Internet users 18 and up who are active on two or more social networks to find out.
What are some of the traits exhibited by online users who belong to several social networks? Social-data and ad-targeting platform 140 Proof teamed up with IPG Media Lab to study 500 Internet users 18 and up who are active on two or more social networks to find out.
140 Proof and IPG Media Lab cited a March comScore study, which found that 52 percent of online users are active on multiple social networks, and, of that group, 23 percent belong to seven or more.
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