Strutta Media Integrates Contest, Sweepstakes Facebook Apps With ExactTarget SocialPages

By David Cohen 

Social marketing and promotions platform Strutta Media announced an integration with interactive marketing provider ExactTarget that combines Strutta’s contest and sweepstakes tools with the SocialPages application from ExactTarget.

ExactTarget SocialPages clients will be able to create, launch, and manage contest and sweepstakes applications from Strutta directly via their SocialPages interfaces.

In addition, Strutta is one of the sponsors of ExactTarget’s Connections 2012 conference in Indianapolis, which runs through Thursday, and the integration will be officially unveiled there.

Strutta CEO Ben Pickering said:

The true power of consumer engagement is realized when you are able to connect your social efforts with other communications channels such as email and mobile. This is a vision we are pursuing with our own platform, as well as through key partners such as ExactTarget.

ExactTarget Vice President of Social Products Margaret Francis added:

We chose to work with Strutta because of its team and its technology. We feel confident in offering Strutta through SocialPages that our clients are getting a great tool for building branded promotions on Facebook.