Street Smart: How Brands Can Use Social Media in the Real World
Honest Tea recently learned about consumer honesty - and the value of blending virtual and real-world experiences - when the company used the honor system to sell bottles of tea in unmanned kiosks in 30 U.S. cities. Forbes took a look at a few other ways that brands (and non-profits) can have fun with their customers.
Honest Tea recently learned about consumer honesty – and the value of blending virtual and real-world experiences – when the company used the honor system to sell bottles of tea in unmanned kiosks in 30 U.S. cities.
Forbes took a look at a few other ways that brands (and non-profits) can have fun with their customers.
In the case of Honest Tea, the honor system gave people the freedom to either run off with a free bottle of tea or to pay a buck and collect warm fuzzies.
It wasn’t the most scientific of experiments, but the data the company was able to collect from the kiosks led to a rash of media coverage on its Honesty
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