Facebook Teams Up With Storyful To Launch FB Newswire For Journalists, Media Outlets

By David Cohen 

FBNewswirePost650Facebook has become a virtual newsroom of sorts, with a recent study by the Pew Research Center’s Journalism Project finding that three out of 10 U.S. adults get at least some news while on Facebook, and 78 percent of Facebook users see news while navigating the site. Now, the social network is aiming to become an invaluable resource for journalists and media organizations, announcing that it teamed up with social content discovery outfit Storyful to launch FB Newswire.

FB Newswire, also available via Twitter, was created to aggregate publicly shared content on Facebook, by media organizations and individual users, to aid journalists in their reporting, including status updates, photos, and videos.

Facebook provided a frequently asked questions segment about FB Newswire to AllFacebook via email:

  • Where can I access FB Newswire? Is it public? FB Newswire is accessible publicly on Facebook at facebook.com/FBNewswire and on Twitter at @fbnewswire. Both the Facebook page and Twitter handle are public, but the intended audience is journalists and newsrooms. It is not designed or formatted for consumer consumption.
  • What kind of content is included in FB Newswire? FB Newswire will feature newsworthy public posts from individuals and organizations around the world. Examples of this content includes original images, videos, and status updates that provide first-hand accounts of things like protests, elections, sporting events, and other breaking news.
  • Who decides what appears on FB Newswire? Storyful’s discovery technology and expert editorial team will verify and curate the best public posts from Facebook in real-time, across a number of categories like news, entertainment, viral, sports, weather, lifestyle, and celebrity.

FB Newswire marks the latest initiative by Facebook aimed at media organizations and other publishers, following the March launch of its Public Content Solutions program, aimed at providing its partners in the television, publishing, and event venue industries with dedicated technical and business resources to build out media solutions on the social network and its Instagram photo- and video-sharing network.

The social network has also taken smaller steps toward further intertwining itself with the media industry, such as the addition of former Wall Street Journal Editor of Emerging Media Liz Heron last month, and the testing of features such as Get Interesting News posts in users’ mobile News Feeds.

Facebook Director of News and Global Media Partnerships Andy Mitchell said in a Newsroom post) announcing FB Newswire:

In Storyful, we’re excited to have found a partner with a track record of understanding both the potential of the social Web as a key resource for media, as well as the tools that newsrooms need to utilize it. We’re confident that its news expertise and best-in-class editorial team will help make it even easier for journalists to use compelling social content from Facebook in their newsgathering and reporting.

News is finding a bigger audience on Facebook than ever before. Journalists and media organizations have become an integral part of Facebook, which is visible in features like trending topics, improvements to pages, and recent changes to News Feed. Publishers are seeing the results of our commitment, with referral traffic from Facebook to media sites growing more than four times in 2013, and we’re excited to deepen our relationship with media organizations and journalists in the days to come.

And Storyful Managing Editor Aine Kerr added in a blog post:

Facebook users share an estimated 684,478 pieces of content every minute, making it an extraordinarily engaging and fast-moving platform.

For over three years, Storyful has been mining the social Web — including Facebook — for the most compelling content, separating news from noise, truth from fiction, and sharing the stories worth telling.

Today, we are partnering with Facebook to build a real-time home for those verified images, posts, and videos.

In recent days alone, we’ve verified content of the protests and tensions in Ukraine, the search for missing ferry passengers in South Korea, the visit of the Duke and Duchess of Cambridge to Australia, and Miss America being asked to the prom at a graduation ceremony.

We believe this new Newswire, powered by Storyful, will prove Facebook is both an origin and a destination for news and can showcase Storyful’s ability to surface real-time stories from around the world.

Storyful’s technology and verification process, coupled with Facebook’s user base, platform, and global reach, make for an exciting news venture which we believe newsrooms worldwide will find valuable and useful.

Readers: What are your initial impressions of FB Newswire?