If you think you can’t use Pinterest for your business or organization, you might be surprised. Pins give your content a fresh look as you share them with new people who come to the online pinboard for inspiration. The following examples prove that where there’s an image, there’s a way.
BCBGMAXAZRIA’s ‘I Do’ Contest
Following other chains like JCrew and Anthropologie that offer wedding wear, designer Max Azria’s empire of ready-to-wear women’s fashion is showing off a new bridal collection on bcbg.com. To encourage brides to visit the site to see the new items, the company is launching a contest on Pinterest from now until April 13, 2012.
To enter, the brides-to-be are asked to include three of their favorite offerings from bcbg.com in a “Women’s Apparel” and “Wedding & Events” board about their dream weddings. The winner will receive a new bridal gown and $5,000 in cash to put toward her wedding. Because Pinterest doesn’t have a contest app just yet, the bride should send her name, wedding date, wedding budget, wedding location, wedding theme, and a link to her Pinterest board to firstname.lastname@example.org. The winner will be announced on BCBG’s Facebook page.
This contest is a great fit for Pinterest because brides are already using the image-collecting site to scrapbook their wedding ideas online. Check out a sample board here.
Port Turkey’s “Business and Economy” Board
Most of the pins involve a simple photograph with a headline and a link to an article. The one idea that every finance guru should steal is this “price tag” Port Turkey put on an image with the headline “Turkish companies undertake $640M of projects in Turkmenistan.”
Typically, the price tags are used for items that the community can buy, but this is a clever alternative for presenting just about anything with a dollar sign.
University College at the University of Denver’s Pinterest Profile
University College is the University of Denver’s college of professional and continuing studies.
The school has found many creative uses for its Pinterest account. There’s a board for career tips, a “brain food” board with meal ideas, career clothes for men and women, an “alumni and students” board with videos and photos of notable people, photos of the campus, a “Denver” board with pictures of area attractions, and a pretty “crimson and gold” board featuring the school’s colors. It’s an appealing snapshot of college life, minus the beer.
Alumni might discover each other by following the boards. If a non-student stumbled on one of the images and was curious about the school, they’d find brochure covers for the university’s programs and services.