Startups Prove: Life's a Game
Games aren’t just for kids anymore. Thanks to a handful of startups, including the much hyped Foursquare, people are using game mechanics to actually accomplish real-life goals.
Rudimentary game elements such as sweepstakes, punch cards, and even Pepsi Points have been successfully used by traditional businesses for decades, but with today’s online environment, we’re seeing some increasingly sophisticated stuff. Ever since location sharing services such as Foursquare introduced game elements; rewarding users with badges and titles; online startups have embraced game mechanics as a way to engage users.
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