Startup Replaces CAPTCHAs with Ads
Automated spam bots have made CAPTCHAs — those garbled strings of random text that users have to type in to prove they’re human — an annoying reality online. But one startup hopes to change all that with something slightly less annoying: Advertising.
Solve Media revealed its new TYPE-IN ad platform on Monday, which replaces CAPTCHAs with image ads containing slogans and phrases. If a user needs to prove they’re human, they type the slogan into the box.
“We’ve been testing and measuring for the better part of 9 months” to get the system ready, said CEO Ari Jacoby.
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