Stardoll Online Fashion Community Launches JC Penney Clothes Line
This new collaboration capitalizes on the strengths of both companies to make a virtual fashion and gaming experience a reality at the retail market. Stardoll has built a large and loyal following among fashion-minded teen and tween girls with fun, interactive games that allow users to create and dress their own personalized "MeDoll" avatars.
Even though back to school promotions are about 6 months away, J. C. Penney Company and Stardoll.com are busy creating the first-ever, exclusive Stardoll brand of clothing and accessories. The new brand is set to launch in 300 J.C. Penney stores and on jcp.com for the 2011 back-to-school season.
Stardoll.com is one of the world’s largest online social networking communities for teen and tween girls with over 90 million members who play with shopping, fashion and design, which makes a perfect fit with JCPenney.
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