Starcom Mobile Exec Joins Hyperfactory
Angela Steele has joined mobile marketing agency The Hyperfactory as senior vice president and global strategist, after a stint at Publicis Groupe’s Starcom USA unit heading up their own mobile efforts, according to MediaPost.
Hyperfactory currently builds mobile campaigns for Toyota, Motorola, Vodafone and Coca-Cola. The report said that the firm last year first got attention for a campaign developed with Ogilvy Hong Kong for Motorola which let travelers use mobile phones to post goodbye messages on large screens in the new Hong Kong Airport.
Steele
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