Starbucks Mobile Marketing Strategy. And, Where is Their Android App?
appolicious advisor published an interesting interview with Starbucks Innovation’s Chuck Davidson about its mobile marketing strategy.
How Starbucks manages its mobile marketing blend
One of the questions appolicious asked was if an Android mobile payment app would be available. Davidson responded While we don’t have a launch date to share at this time, we can share that we are working on a version for Android.
Interestingly, I asked Adam Brotman, Starbucks VP for Digital Ventures, the same question last September (2010) during a Q&A session after his presentation at the ThinkMobile conference.
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