With over 3.6 million fans, Starbucks has just passed Coca-Cola to become the the most popular brand on Facebook. How? A good combination of a well-done Facebook Page, fun promotions for fans, and effective Facebook home page Engagement Ads. In fact, Starbucks gained nearly 200,000 Facebook fans this week alone.
As you can see below, Starbucks saw some significant spikes on July 18 and July 21, when the company was running its Free Pastry giveaway. Fans who printed out this invitation could redeem a free pastry with the purchase of any beverage. Consumers love coupons – and Starbucks is loving its increasing Facebook reach.
Starbucks does not fall into the category of run-of-the-mill social media marketing. Earlier this month, the company gave away free ice cream through its Facebook application. In May, Starbucks put up new advertising posters is six cities, asking people to spot them, take photos, and post them on Twitter. And on Election Day, Starbucks released its Starbucks Vote Commercial on YouTube announcing that coffee would be on them for everyone who voted.
Starbucks now leads all public profiles in the Retail category, according to PageData. Following Starbucks as this week’s top Facebook Page gainers in the Retail category is Levis, which saw a gain of 72,474 fans, representing a 178 percent weekly growth rate. Accompanying Starbucks and Levis in the Top 20 also include The Cheesecake Factory (#4), Anthropologie (#7), Whole Foods Market (#10), and Gymboree (#20).
|1.||Starbucks Coffee Company||3,657,887||+190,561||+5.50|
|4.||The Cheesecake Factory||88,643||+28,356||+47.04|
|6.||The Blue Groove||15,216||+3,996||+35.61|
|10.||Whole Foods Market||100,811||+2,304||+2.34|
|11.||Surfer Girl Bali||16,389||+2,138||+15.00|
|14.||aerie by american eagle||141,384||+1,718||+1.23|