REPORT: Super Bowl Ads? Small Businesses Would Rather Have Large Facebook Communities

Small business owners surveyed by office-products giant Staples would rather have large Facebook fan communities than celebrity endorsements, or even Super Bowl ads.

Staples also found that:

53 percent of small business owners are either novices or have not considered how social media can help their businesses.
40 percent feel that social media use has helped their businesses.
61 percent use at least one social network.
Engaging customers, at 50 percent, was the most frequently mentioned goal for social media usage, followed by increasing sales (46 percent), and creating brand awareness (44 percent).