Spruce Media Offers Facebook Brands Access To Nielsen Online Campaign Ratings

Facebook marketing solutions provider Spruce Media teamed up with measurement firm Nielsen and the social network to begin offering Nielsen Online Campaign Ratings, which bring a benchmark comparable with Nielsen's television gross rating points to brands advertising on Facebook.

Facebook marketing solutions provider Spruce Media teamed up with measurement firm Nielsen and the social network to begin offering Nielsen Online Campaign Ratings, which bring a benchmark comparable with Nielsen’s television gross rating points to brands advertising on Facebook.

Spruce said Nielsen Online Campaign Ratings will allow brands to better determine the effectiveness of their campaigns on Facebook and lead traditional and digital media teams to “speak the same language” and quantify the total purchased media across a normalized metric.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in