Spruce Media: Facebook ad cost down in Q3, CTR up

Facebook later today will disclose its Q3 financial performance, but early reports from agencies show that things are going well. Facebook Strategic Preferred Marketing Developer Spruce Media released its Q3 report, showing that among its clients, cost-per-click (CPC) prices declined in all areas but desktop. Meanwhile, clickthrough rates (CTR) were up in double-digits across all categories.

Overall, CPC fell by 5 percent, with two notable declines being in News Feed – mobile only (24 percent) and News Feed – desktop only (18 percent).