Report: Facebook Ads In News Feed, Mobile Represent A ‘Win-Win-Win’
The placement of ads in Facebook’s news feed has caused click-through rates to soar by more than 20 times, from 0.058 percent to more than 1 percent, according to an analysis of some 86 billion impressions between the third quarters of 2011 and 2012, from 459 clients in 113 countries by Spruce Media.
The placement of ads in Facebook’s news feed has caused click-through rates to soar by more than 20 times, from 0.058 percent to more than 1 percent, according to an analysis of some 86 billion impressions between the third quarters of 2011 and 2012, from 459 clients in 113 countries by Spruce Media.
Spruce Media added that the placement of Facebook ads on the mobile news feed has also been successful for advertisers on the social network, as they have led to not only higher CTRs, but 15 times higher cost per thousand impressions (CPMs) for Facebook.
Other findings from Spruce Media included:
- CPMs are up 27.5
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