Spruce Media Bullish On Facebook Advertising In Its 2Q Report

Spruce Media, a Facebook Strategic Preferred Marketing Developer, offered its take on the state of Facebook advertising in the second quarter of 2013 prior to the social network’s earnings call later Wednesday afternoon.

Spruce Media, a Facebook Strategic Preferred Marketing Developer, offered its take on the state of Facebook advertising in the second quarter of 2013 prior to the social network’s earnings call later Wednesday afternoon.

The major development in Facebook advertising in the second quarter, according to Spruce Media, was the social network’s announcement of efforts to simplify its offerings. And the most important future development will be its eventual launch of video ads.

The company compared its clients’ results in the second quarter of 2013 with the first quarter, and it found that:

  • CPMs (cost per thousand impressions) were up 10 percent on average across all ad placements.
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