Sprinklr Launches Content Management Suite

By Kimberlee Morrison Comment


Content marketing is slated to be huge this year, especially in the B2C field. Many expect their budgets to increase throughout the year. With increased funding and focus, it’s important to get the most out of content throughout it’s life cycle, from bright idea to final product. This is precisely the challenge enterprise social management technology company Sprinklr (a Facebook Marketing Partner) intends to address with its new Content Management Suite.

Sprinklr CEO Ragy Thomas said in a statement:

Enterprise content production is growing at a rate of 200 percent annually. With Sprinklr, global brands now have the software to strategically manage the entire content lifecycle and create targeted, relevant, and on-brand content that produces higher quality customer experiences and drives engagement.

The new system allows companies to manage every aspect of their content development from a central platform, and the system can work at scale. The system offers:

  • Campaign briefs: Using flexible templates for teams to develop and disseminate content goals, brand and campaign guidelines, and action plans to relevant internal departments and agencies.
  • Real-time trend analysis: Infusing real-time Twitter trends and historical data, combined with brand social performance analytics, to enhance content relevancy.
  • Content planning dashboards: Building on inspiration and goals from the campaign brief in one shared, comprehensive, action-oriented space.

Real time marketing has the possibility to boost engagement by large amounts. A report from Taykey, a digital trend marketing agency, last year showed that it was possible to exceed marketing benchmarks by 925 percent when real time marketing was involved.

Thomas continued:

With Sprinklr’s integrated technology, global brands can now rapidly develop and collaborate in a unified environment to create relevant, on-brand content for brands’ passionate community of fans, elevating content production quality and enabling them to act strategically and effectively in real time.