Spredfast Boosts Facebook Tab Creation Functions, Analytics

By David Cohen 

Tab creation and expanded analytics were top-of-mind for social media management platform Spredfast when it enhanced its Facebook offerings.

Spredfast said its typical customer manages an average of 15 brands, regions, or groups within its platform, and large brands are managing more than 100 accounts on Facebook, Twitter, and other social networks, with some handling as many as 600.

Among a flurry of features Spredfast rolled out this week were expanded tab-creation and management capabilities for Facebook, as well as a new dashboard that provides users with more than 45 metrics for each post, allowing them to compare the effectiveness of messages across multiple campaigns and pages.

The company also debuted secure deployment option Secure Social, which provides 256-bit encryption of all data, as well as multiple levels of access security including Internet-protocol restriction, enhanced password management, and secure sign-on via the SAML industry standard.

Finally, Spredfast added capabilities to its social inbox to enable users to better manage conversations, including message delegation and tracking, multistep actions with a single click, and an easier-to-use publishing interface.

Chief Executive Officer Rod Favaron said:

We are noticing an increase in social activity on many levels, in many departments, in many locations, and on multiple channels, which is a clear statement from our customers that a social media management system is essential to today’s social business strategy. These findings mirror what social media experts and analysts have been telling us, and, as complexities of the social ecosystem continue to evolve, it will be increasingly important for businesses to seek a platform that will allow them to better operationalize their social engagement.