Spredfast Boosts Facebook Tab Creation Functions, Analytics

Spredfast said its typical customer manages an average of 15 brands, regions, or groups within its platform, and large brands are managing more than 100 accounts on Facebook, Twitter, and other social networks, with some handling as many as 600.

Among a flurry of features Spredfast rolled out this week were expanded tab-creation and management capabilities for Facebook, as well as a new dashboard that provides users with more than 45 metrics for each post, allowing them to compare the effectiveness of messages across multiple campaigns and pages.

The company also debuted secure deployment option Secure Social, which provides 256-bit encryption of all data, as well as multiple levels of access security including Internet-protocol restriction, enhanced password management, and secure sign-on via the SAML industry standard.

Finally,