Two social marketing platform companies announced new funding today. Spredfast has raised $18 million in a venture capital round led by OpenView Venture Partners, and Sprinklr has raised $15 million in series B funding from Intel Capital and Battery Ventures.
Spredfast offers social media management software for the enterprise, including tools for publishing, monitoring, engagement and reporting across Facebook, Twitter, LinkedIn, YouTube and more. It allows teams to create a workflow and permissions model for different projects, maintain a centralized content calendar and share assets in a content library. The company has badges for apps and pages in Facebook’s Preferred Marketing Developer Program.
In the past year, Spredfast has signed on AT&T, Caterpillar, Rackspace and Starbucks, and expanded relationships with AAA, T. Rowe Price, Whole Foods Market and Warner Brothers. The company reports 400 percent revenue growth and a doubling in employee headcount in 2012.
This is the third venture capital round for the Austin-based company. This latest round was led by OpenView Venture Partners, with additional investment from existing investors Austin Ventures and InterWest Partners. Spredfast has now raised a total of $31.6 million since 2010, according to Crunchbase.
Sprinklr is another PMD with apps and pages badges. Its platform allows marketers and other stakeholders to collaborate across a number of channels. It offers governance tools to help brands manage different divisions of their business, keeping them organized and compliant but also free to manage day-to-day interactions with their audience and customers.
Sprinklr says it works with more than 200 household brands, including 1-800-Flowers, Intel, Dell, Virgin America, Cisco Systems, Samsung, Hearst, Newell Rubbermaid, Sears and Toys “R” Us. The company also reports 400 percent year over year growth.
Battery Ventures was also behind the New York company’s $5 million venture round last year.