Do records spin the other way in Australia? Spotify may have the answer now that the streaming music service has launched in Australia and New Zealand. “We’re unbelievably excited to be here,” said co-founder and CEO Daniel Ek in a fake Australian accent. “Australians are massive music fans and we’ve created a service that we know they’ll love.”
Actually, that quote was typed up in a press release and had no accent at all, but feel free to use your imagination.
Added Kate Vale, Spotify’s managing director for Australia and New Zealand, “Spotify is a game changer. We hope Australian music fans will love Spotify as much as they do across Europe and the U.S.”
Launched in Sweden in 2008 by Ek and Martin Lorentzon, Spotify came to the United States in July 2011 and now reaches 10 million listeners around the world.
The digital music service recently added embeddable play buttons and a radio function to reach new users and to add more songs to the library. Partnerships with all four major record labels, some independent labels, and the Australian copyright collective APRA will bring Spotify’s 16 million music tracks to the continent down under.
Spotify kicked off the launch with a special playlist for each country. If you’re logged into Spotify, you can click on the tracks to listen. It’s not all didgeridoos.
Top 10 Songs on the “G’Day Australia” Playlist
Angus & Julia Stone – Big Jet Plane – radio edit
Architecture In Helsinki – Heart It Races
Augie March – One Crowded Hour
Ben Folds Five – Brick
Ben Lee – Catch My Disease
Bernard Fanning – Wish You Well
Boy & Bear – Feeding Line
Kasey Chambers – Not Pretty Enough
Kasey Chambers – Colour Of A Carnival
Christine Anu – My Island Home
Top 10 Songs on the “Kia Ora New Zealand” Playlist
3Ds – Beautiful Things
Aaradhna – I Love You Too
Adeaze – Getting Stronger
Brooke Fraser – Something In The Water
Dave Dobbyn – Beside You
Deni Hines – It’s alright
Evermore – It’s Too Late – Dirty South Remix
Fat Freddys Drop – Roady (The Nextmen Burger Edit)
Flight Of The Conchords – Too Many Dicks (On The Dance Floor)
Gin Wigmore – Oh My