More Sports Fans Turning To Digital Media Over TV [STATS]
Thanks in large part to social media – Twitter in particular – sports fans are increasingly turning to the Internet rather than TV to watch games and other sports content.
According to data from the Sports Media Consumption Report 2013, by Sporting News Media, Kantar Media, and TV Sport markets, 63% of fans went online for sports content, up from 56% just two years ago.
While 94% of fans still watch sports on TV, digital media is gaining fast.
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