Facebook Ads Instead Of Print Circulars? It Worked For Canadian Tire’s Sport Chek
What happened when the sporting goods subsidiary of a tire company in Canada scrapped its traditional weekly circular for two weeks in favor of advertising on Facebook? Duncan Fulton, chief marketing officer of FGL Sports and senior vice president at Canadian Tire, described Sport Chek’s positive experiences in a post on the Facebook for Business page.
What happened when the sporting goods subsidiary of a tire company in Canada scrapped its traditional weekly circular for two weeks in favor of advertising on Facebook? Duncan Fulton, chief marketing officer of FGL Sports and senior vice president at Canadian Tire, described Sport Chek’s positive experiences in a post on the Facebook for Business page.
According to Fulton, despite the fact that the weekly circular from Canadian Tire, which included information on Sport Chek sales, makes it way to virtually every house in the country, every week, only 17 percent of people who received it were actually reading it, prompting the experiment.
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