There’s no doubt that monetization solution providers like Offerpal, Super Rewards, Adparlor and others are racing each other to find publishers. The latest move in this booming field comes from the Berlin-based virtual currency monetization platform SponsorPay. Securing $5 million in Series A funding from Hasso Plattner Ventures, SponsorPay will use the investment to broaden growth in the international arena and continue expansion in the European markets. Read more after the jump.
SponsorPay lets users complete in-app offers in exchange for virtual currency and also offers a direct payment system. Many other companies in this space offer these services in addition to providing display ad and virtual economy analytics solutions. Having solidified its lead in the European market through the Gratispay acquisition, SponsorPay is now aggressively targeting the US market and has signed some big publishers, including 6waves and Perfect World. The company also has 40 employees and currently serving offers to over 150 million users in more than 100 countries.
“We have four times the publishers, three times the staff and double the offers for most European markets than our closest competitors,” says SponsorPay co-founder and chief revenue officer Janis Zech.
Competitors in this space like Peanut Labs have been working hard to secure deals with big publishers like Ijji and IMVU. Although companies like Offerpal and Adknowledge are the unofficial leaders in the US, SponsorPay’s strategy of focusing on localization is paying off. Specific countries can push their own set of businesses, sometimes even in their own language, creating significant differentiation.
Zech adds, “Most importantly, we consistently generate up to five times more revenue from European traffic when compared with our US-based competitors. Now, it is time to use this clear value proposition to monetize publishers who are not based in Europe but have traffic here.”