Sponsored Stories Now Available in the Facebook Self-Serve Ad Tool
Facebook’s self-serve performance ad tool now allows Page, Place and application admins to create Sponsored Stories ads. The recently launched ad unit allows admins to pay for additional distribution of Page stories as well as user updates that mention them in Facebook’s ad space. Until now, these ads could only be bought through a Facebook managed brand advertising representative.
Sponsored Stories complement other types of advertising and marketing on Facebook, allowing businesses and brands to approach users in multiple ways at once.
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