If You're On A Budget, Will Sponsored Stories Work For You?
Not long after Facebook announced that sponsored stories on users' news feeds were for sale, several companies leaped at the chance to buy real estate on news feeds. But what if you've only got a $5 budget for social marketing? How far will that get?
Not long after Facebook announced that sponsored stories on users’ news feeds were for sale, several companies leaped at the chance to buy real estate on news feeds. But what if you’ve only got a $5 budget for social marketing? How far will that get?
Social Media Today tested out the effectiveness of sponsored stories by seeing how far a $5 promoted status would go. The results were a bit surprising. Granted, they weren’t trying to sell a product, just promoting a happy hour event.
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