Spongecell Integrates Facebook Fan Box Widget Into Ads

While simple display advertisements may not be the best form of ads, more interactive versions have emerged over the years that attempt to provide a more engaging experience for the consumer. Spongecell is the latest company to try to increase the level of engagement by providing display ads which include the ability to become a fan of the advertiser’s Facebook Page.

The result is that brand advertisers can obtain a residual benefit from running these new forms of advertisements.