SpongeBob SquarePants Breaks New Ground with Exclusive Made-for-Twitter Adventure
Nickelodeon's series will flood the Twitter-verse conceived and developed for Twitter by the SpongeBob SquarePants writing team and will run from Tuesday, July 12, to Friday, July 15. The story will be told via multiple tweets and images throughout each day to set scenes and advance the action involving SpongeBob and his friends as they prepare for The Bikini Bottom Great Sleigh Race.
As the Bikini Bottom gang debuts their original Twitter tale, which is a first for the social media site and SpongeBob. Fans will be able to watch the story unfold and track the characters via a Twitter List or a custom tab on the SpongeBob Facebook page. What about Google+?
The social media tale “The Ice Race Cometh: A Twitter-Tale” is a prequel to the brand-smacking-new prime time episode called “Frozen Face Off” airing Friday, July 15, at 8 p.m.
Nickelodeon’s series will flood the Twitter-verse conceived and developed for Twitter by the SpongeBob SquarePants writing team and will run from Tuesday, July 12, to Friday, July 15.
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