SPMD Glow Digital Media secures $7M in funding round

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By S.H. Andras Comment

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Glow Digital Media, a Facebook Strategic Preferred Marketing Developer, announced that it has raised $7 million in Series A funding to further expand internationally and to continue product development of its social ad platform.

Notion Capital and White Star Capital, two of Europe’s leading venture capital firms, contributed to the funding round, along with existing investors Project A Ventures and Avonmore Developments. This round brings the total financing to $8 million to date.

Damian Routley, co-founder and CEO of Glow, said in a press release:

The last 12 months have been an amazing journey for us, we helped customers integrate deeply with the Glow Platform, expanded across the globe, adding operations in New York and Singapore, and built a team of experts that helped drive year on year sales growth of 500 percent.

Glow uses both proprietary and social data to help brands find, engage and transact with their most relevant and profitable customers on Facebook and Twitter. It enables marketers to deeply integrate their existing systems with Glow’s technology, tailoring their experience to better meet their specific needs.

The company opened their regional hub for APAC in Singapore, adding to their hubs in London and New York and hired Facebook’s APAC head of gaming, Peter Gan, in June. Earlier this month, the company was named as one of four new marketing platform partners to help Twitter roll out their new mobile app promotion ad format.