Spartan Race Is the King of Obstacle Course Races on Social

By Justin Lafferty Comment


It’s rugged, muddy, exhausting — and worth it. Millions of people all over the world compete in obstacle course races — then share their experiences on social media.

Unmetric looked at the social popularity of three prominent obstacle race series: Spartan Race, Tough Mudder and Warrior Dash. Unmetric’s data spans from Jan. 1 through Feb. 9.

On both Facebook and Twitter, Spartan Race and Tough Mudder dominate the conversation. Content from Spartan Race gets engaged with much more often than the other two races:

Screen Shot 2016-02-19 at 9.15.14 AM Screen Shot 2016-02-19 at 9.15.31 AMIn that timeframe, Spartan Race had the most engaging Facebook post and most engaging Tweet, according to Unmetric’s engagement score, which has a max of 1,000. Spartan Race’s best Facebook post (of a man doing burpees in the snow) netted a perfect score, while their best Tweet scored 969, 100 points better than Tough Mudder’s best Tweet.

It’s also interesting to see how worldwide the Spartan Race audience is. Unmetric looked at the Facebook fanbase of the three races, showing that while the U.S. is most prominent across the board, Spartan Racers are more diverse.

Roughly 45 percent of Spartan Race’s Facebook fanbase is located outside of the U.S., compared to about 15 percent of Tough Mudder fans and 10 percent of Warrior Dash fans.

Screen Shot 2016-02-19 at 9.58.51 AMOn Twitter, though Tough Mudder has more followers, Spartan Race is growing much faster.

Screen Shot 2016-02-19 at 10.02.05 AM

Readers: Have you ever done an obstacle course race? If so, which do you prefer?

Image courtesy of Spartan Race on Facebook.