Spark City World: Fuel Entertainment brings virtual boys to girl-centric browser game

Image via Fuel Entertainment

In an effort to keep young female players coming back to its game, Fuel Entertainment has launched virtual boys (including boyfriends) in its online virtual world Spark City World. The free-to-play browser game allows girls to shop in virtual stores, customizing their avatars with new clothing and makeup, and decorating their apartment with new furniture, flooring or wallpaper.

Image via Fuel Entertainment

The boys in Spark City World are all non-playable characters (NPCs), and are found at random throughout the world.

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