Sony expands global eReader business

Sony announced plans today to expand distribution of their eReaders globally by the end of the year. The plan includes distribution to the Asia Pacific region, releasing eReaders in Japan, China, Australia, as well as further expanding their European presence by selling in Italy and Spain.

From the press release, “Sony anticipates strong global demand for eReaders and eBooks in 2010, specifically within Asian markets. According to analyst firm Nomura Holdings Inc., Asia represents one of the fastest growing eBook and eReader markets, with Japanese eBook sales topping $500 million in 2009.

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