Why Send A Dozen Direct Messages (Or Tweets) When One Email Will Do?

Things are beginning to change, but for a long time – and I still hear this from certain quarters – one of the main reasons given as to why you should always follow everybody back who follows you is because it allows them to contact you privately via direct message (DM).

To this I say: poppycock. (And I don’t use that term lightly.)

As if that’s ever been any kind of perk. The DM feature on Twitter is and always has been broken.

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